Stop Drinking

Alcohol Is Pleasurable. Really?

As a society we have been conditioned to believe that alcohol makes us happy and is pleasurable.

However it is an undisputed fact that alcohol is a depressant and the more of a depressant you take, the more depressed you will become.

Indeed, if alcohol was the good time drug it is touted to be, our local GP's would be regularly giving out prescriptions for a ½ bottles of vodka!

If you're reading this, it's probably because you're going through something that you think you could use some help or guidance with. This is it - this is your solution. Pick up the phone, get your toolkit, and live the life you're supposed to be living.

And regarding pleasure:

  • is there pleasure in blowing your mind so much that you become a different person?
  • is there pleasure in not being able to make love or show true affection?
  • is there pleasure in diminishing your motivation, focus, creativity, enthusiasm, energy, vitality, and confidence?

We suspect if you are reading this, pleasure is no longer something you associate with 90% of the alcohol experience.

The Prison Of Addiction

An addiction is defined as any behaviour where a person finds:

  • temporary pleasure or temporary relief from pain  - that they therefore crave
  • but where they suffer negative consequences as a result
  • and where they are unable or unwilling to give it up despite these negative consequences
I cannot recommend Steve highly enough. I genuinely believe I owe my life to what he's taught me.

And because the more we do something, the less pleasure we get,  untreated or unchallenged, an addiction will generally move through a spectrum of problematic through to all encompassing.

But it doesn't have to be this way.

I learnt a lot about myself and how to tackle other relationships, including with alcohol. I have been inspired and feel so positive about life - thank you Steve!

Over a combined 35 years of addiction therapy, using rapid and dynamic techniques, we’ve helped hundreds of clients to feel free and liberated from that dark toxic prison of alcohol dependency.

No White Knuckle Ride Required

Whilst there are no magic wands, most of our clients enjoy the process of stopping drinking and find it significantly easier than they thought possible.

I hope I don't speak to Steve again, but if I needed to, I wouldn't hesitate.

This is as a result of them undertaking one, some, or all of the following:

  • healing old emotional injuries
  • changing core beliefs about themselves and alcohol
  • focussing on what they want in life (rather than what they don't)
  • learning AND INTEGRATING new insights and skills around their own emotional health
  • showing some genuine courage and tenacity
In this regard it would be an honour to help you help yourself stop drinking now.
If you want to change, trust the process and do the work and you will! It's as simple as that.

Perhaps read some reviews from Trustpilot - this will give you a much better sense of who we are, what we do and all importantly, the results we consistently help our clients achieve.

If you would like to have a confidential chat about you and how we can help you, call now 020 7485 5745 or fill in the enquiry form below.


How It Works



Let's have a chat! We will ask some questions about you and your specific circumstances. We will then explain how we would tailor our approach to better suit your individual needs.

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2 hours

For some clients change comes a little quicker than others - but for most clients we would expect to see them between 3 and 5 times. We work on a session by session basis.

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Price & Payment


We charge £300 per hour (inc VAT). Payment is due at the end of the session. Where we deem appropriate and where we can, we are happy to provide flexible payment terms or a discount.

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Cancellation Policy

We will always be sensitive to clients needs and if we can change appointments around to avoid charging, which we usually can, we always will. That said, please be aware that any booking is subject to a rigid 24 hour cancellation / rearrangement policy. If we do not receive a minimum of 24 hours notice of a cancellation or re-arrangement, we reserve the right to charge for the appointment in full.


A lot of our potential clients are concerned about confidentiality but just like doctors and lawyers, maintaining client confidentiality is of utmost concern and sharing anything outside of their sessions would be a violation of our code of ethics. We do not digitalise any of our client notes and the paper versions remain locked away until they are shredded a few months are we have finished working together. Over the years, when a client has been very sensitive to the issue of confidentiality, we have been more than happy to sign legally binding Non Disclosure Agreements.


Sadly we do not offer any guarantees, however at the outset we agree clearly defined goals and discuss the chances of success. Our approach proves remarkably effective with most clients and if you come to us with a real determination to succeed, you'll have an excellent chance of achieving your goal.


Rapid, Genuine, Long Lasting Change


Versus traditional psychotherapy, clinical hypnotherapy can be a more direct and potentially authentic means to heal old emotional injuries and change long term beliefs and perspectives.


Cognitive Behavioural Therapy (CBT) is a form of psychotherapy that emphasises the important role of critical thinking in how we feel and behave. CBT focuses on changing current thoughts and feelings rather than the past.

Emotional Coaching

Coaching focuses on engaging, motivating, challenging and all importantly empowering another human being to be more courageous, more authentic, more confident and ultimately, much more more!


Neuro Linguistic Programming (NLP) has been described as a software manual for the brain. It is a proven model for supporting and accelerating human performance, especially in the areas of business and sports.

Our People

Beauty & The Beast!

Clients Seen
Sessions Undertaken
Hours Of Therapy
OUR Treatments

It's Time For Change

The Therapy Lounge - a sad man with his head in his hands - London Hypnotherapy, NLP & CBT

Living an emotionally healthier life is the key to living a happier life - and the happier we are, the better we perform in everything we do.

Or to put it another way, this is not a dress rehearsal!

We only get one shot at this thing called life - so if not now, if this isn't the time to embrace an opportunity for positive change, then when?

The Therapy Lounge - an alcoholic woman drinking wine" - London Hypnotherapy, NLP & CBT
The Therapy Lounge - a scared woman with phobias with her hand to her mouth - London Hypnotherapy, NLP & CBT
The Therapy Lounge - a professional man taking a work call - London Hypnotherapy, NLP & CBT


Could you be more connected and more present during the good times, so you appreciate and enjoy them more?

Could you be more resilient and more positive during the tough times, so you feel less angst and more resourceful?

And could you feel more fulfilled and happier in the 80% of your life you spend in between?!?

If the answer to any of these questions is YES, we are very confident we can help you live an emotionally healthier life and as a direct result, a significantly happier and more abundant life.

Contact our Therapists

Thanks for your interest. Let's have a chat.

Simply fill in the form below and we'll come back to you as soon as possible or call 020 7485 5745 and leave a message with our 24 hour message service. Our full address is 440 Highgate Studios, 53-79 Highgate Road, Kentish Town London, NW5 1TL.

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