Britons would go to extremes to lose weight, reveals studyby Ashley Curtis
Starvation and costly surgery are just some of the extreme measures Britons would go to in order to lose weight, reports Mirror.co.uk.
An alarming one in 10 would resort to starvation in order to cut the fat, while half that number would be prepared to have gastric bypass surgery.
18 - 21-year-olds have been cited as the most willing to "suffer for beauty", with a fifth ready to starve themselves thin.
Furthermore, most Brits did not know their Body Mass Index (BMI), but a third felt like that they were overweight while one in 20 claimed they were obese.
There are myriad extreme methods to lose weight but also a variety of safe options, like weight-loss hypnotherapy - which can seek out a root cause for overeating. In addition, any other problems can be uncovered through the hypnotherapy, which could provide a better alternative to going under the knife.
Catherine Cox, part of The Co-operative Pharmacy, which performed the survey, commented on the findings: "These are distressing findings. Although most people wanting to lose weight look at sensible options, a considerable number put their health at risk.
"Bariatric surgery has its place, but it is not a quick fix," she added.