Choir line up hard-hitting stop-smoking campaignby David Howells
A choir have used a hard hitting way of encouraging people to give up smoking, hartlepoolmail.co.uk reports.
Following on from Fresh's far-reaching 'Every Breath' campaign, a Middlesborough valley choir have come together to sing iconic Sting single 'Every Breath You Take', with help from a member of the public.
The choir are booked in to sing at the Sage venue in Gateshead and will be joined by 59 year old Denham Thomas, who suffers from chronic obstructive pulmonary disease (COPD).
Thomas is now in a wheelchair and breathes through tubes connected to his nose, something he puts down to the 50-a-day smoking habit. He has also developed emphysema, which he claims has ruined his life.
It is hoped that the inclusion of Thomas in the choir's performance will really hit home to smokers in the audience and encourage as many of them as possible to quit and look to such methods as stop smoking hypnotherapy to maximise their chances of success.
Speaking of the campaign so far, Fresh director Ailsa Rutter told peterleemail.co.uk: "We have had a fantastic response to our 'Every Breath' campaign which we're aware is already triggering people to visit local stop smoking services.
"We hope to raise further awareness with our choir. Quitting smoking is the best thing anyone can do for their health and people in their 30s and 40s mustn't ignore the early warning signs of COPD, such as breathlessness."